Pomofoods: Digitalizing Vancouver's Wholesale Market
Transforming traditional wholesale operations into a streamlined digital experience
Table of Contents:
Problem Statement
In today's digital age, Pomofoods' reliance on WhatsApp for wholesale food distribution created significant operational friction. The informal system of catalog sharing and order processing through messaging apps severely limited business scalability and professional growth potential.
Key Challenges:
- Manual catalog distribution through WhatsApp creates an inconsistent customer experience
- No centralized product information system
- Difficult to track order history and customer preferences
- Limited ability to reach new customers
- Time-consuming order processing
- Inconsistent pricing communication
- No systematic way to showcase new products
Research
Our comprehensive research phase revealed three distinct user personas representing the core B2B customer segments:
User Personas
Usage Scenarios
Solution Strategy
Key Implications for Design
Low-Fidelity Design
Initial wireframes focused on essential user flows:
Information Architecture
- Intuitive navigation structure
- Clear product categorization
- Streamlined checkout process
- Easy access to order history
Key Features
- Quick reorder functionality
- Product search and filtering
- Order tracking dashboard
- Delivery scheduling system
High-Fidelity Design
The final design system emphasized:
Visual Design
- Professional aesthetic
- Clear visual hierarchy
- Intuitive interaction patterns
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